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November 9, 2019 | Kelly Peterson - IPG

Updated: Nov 18, 2019



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Your Metadata Makeover: Leveraging Your Book Description, Author Bio, and BISAC Headings for Success

Now that half your book sales happen online, how do you make sure they sell?  After all, there isn't a bookseller to recommend your book nor a table to display it.

We've got good news:  you can be your own best bookseller by approaching your description, author biography and keywords in a smart way!  Join Kelly Peterson, the director of digital strategy for the Independent Publishers Group (IPG,) and learn how you can lift your sales with a few short steps:

Creating a "sales sandwich" around your back copy;

Making your description easy to read on all websites;

Add reviews to act as your bookseller in all metadata;

Keep a customer once you find them for multiple books;

Use your shopping behaviors to help you become an expert.

Anyone can shop, and anyone can find success with a few proven techniques - so join Kelly in turning your metadata from a necessary evil into a selling machine.

Register before 5:00pm Friday, November 8th using the links below.

You will be taken to PayPal, where you can either use your PayPal account or a credit card (no account needed) to pre-pay for the meeting. A $5 discount is offered to members who register in advance.

After 5:00pm Friday, walk-ins will be welcomed on a first-come, first-serve basis. 


Register before 5:00pm Friday, November 8th (members)

Register after 5:00pm Friday November 8th, or walk-in (members)

Guest registration

Board member registration


About Kelly:

Kelly Peterson is Director of Digital Strategy at Independent Publishers Group, and brings 25 years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent publishers, agents and authors maximize their eBook sales and marketing efforts at the major retailers. Prior to IPG, Kelly worked for INscribe Digital, and at Borders Group, Inc. for 14 years, initially at Waldenbooks and later running the eBook program. Kelly is one of the founding members at Bay Area Women in Publishing, where she is the chair of the  Education Committee. She is also a board member of Independent Book Publishers' Association, and chairs the Member Benefits Committee. She sees every nominated Oscar film annually (59 last year alone!) and is always ready with a book or movie recommendation.  She believes each of us have the ability to change the world.


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