MeetingsNote: If you have signed up for a meeting and need to cancel, please e-mail email@example.com.
Meetings are held at the Pyramid Pyramid Brewery & Alehouse, 901 Gilman Street, Berkeley, California. Registration starts at 8:30 am, the meeting starts at 9:30, and the program starts at 10:00. Pre-pay is now available using PayPal! Click the button next to the meeting and follow directions. Payment at meeting by cash or check is also still accepted. Members, please register by 5:00 PM the Friday before the meeting to receive the reduced rate. Drop-ins welcome on a first-come, first-serve basis.
April 11, 2015 - Joel Friedlander, Book Designer
How to Create Book Covers that Work
Your cover is the most important tool for marketing your book, and it has several important jobs to do. In this lively presentation we'll look at covers that succeed--and ones that fail. You'll learn to recognize the 4 common problems that doom many self-published book covers, and 3 simple conceptual tools that will help you get a book cover that works. Real-world samples and critiques anchor this presentation, so you can get real results.
Joel Friedlander (@JFBookman) is an award-winning book designer and blogger. He is also the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher's Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap.
May 9, 2015 - Judy Melinek, M.D.
How to Think and Write Like a Coroner
Dr. Judy Melinek is President and CEO of PathologyExpert Inc., a consulting firm and educational resource center for forensic pathology. Dr. Melinek has subspecialty training in neuropathology and a special interest in wound interpretation, gunshot wound trajectory, medical malpractice, and wrongful death legal cases. Dr. Melinek is an American Board of Pathology board-certified forensic pathologist. She has also published extensively in the peer-reviewed literature on subjects of surgical complications, death following gastric bypass, forensic toxicology, opioid overdose deaths, immunology, neuropathology and transplant surgery. Past clients include the Santa Clara County District Attorney, Office of the County Counsel County of Contra Costa, Marin County Public Defender, the Court Appointed Attorney Program of the Alameda County Bar Association, the Attorney General of the State of California and the United States Military. She and her husband co-authored New York Times best seller Working Stiff: Two Years, 262 Bodies, and The Making of a Medical Examiner.
June 13, 2015 - Jonah Stein
Search engine optimization and driving traffic to your website to sell books!!!!!!
Jonah Stein has 19 years of online marketing experience and is the founder of ItsTheROI, a San Francisco Search Engine Marketing Company that specializes in ROI driven SEO and PPC initiatives. Jonah has spoken at numerous industry conferences including Search Engine Strategies, Search Marketing Expo (SMX), SMX Advanced, SIIA On Demand, the Kelsey Groups Ultimate Search Workshop and LT Pact. He also developed panels on Virtual Blight for the Web 2.0 Summit and the Web 2.0 Expo. He has written for Context Web, Search Engine Land and SEOBook. In addition to his agency practice, Jonah is the cofounder of two SaaS companies, including CodeGuard.com, a cloud based backup service that provides a time machine for websites and Fantasktic.com, a WordPress support and service company that helps customers move WordPress sites. Clients run the gamut from B2B enterprise software companies and ecommerce sites to well known consumer brands such as GoPro.com
For a list of our Past Meetings, click here.