Sep. 14th | The Author/Publisher Relationship + Real Talk on Rejections (Morning/Afternoon Sessions)
Updated: Sep 3, 2019
What Today's Publishers Really Want from Authors (Morning Program)
What do publishers really want from authors in today's complex marketplace? This workshop will go far beyond Traditional Publishing 101 and explore the most timely, relevant aspects of the author/publisher relationship. It will discuss:
Publishers' unspoken expectations and the factors driving what they want
How much marketing and publicity publishers expect authors to do on their own behalf; how to self-market in a way that improves the publisher relationship
How authors can advocate for their books and ask for what they need; how to partner better with publishers when they are already under contract
How authors can make themselves more appealing to publishers as they're looking to become contracted for the first time and to sell more series and manuscripts
End-of-relationship dynamics, rights-reversions and other rights conversations
Real Talk on Rejections (Afternoon Program - Registration Required - $25)
An afternoon session will take a smaller group of participants and do a workshop on rejections. Participants will be asked to prepare a brief dossier on manuscripts for which they’ve received mixed or conflicting feedback or repeated rejections from agents and editors.
Heather will review the dossiers prior to the session. However, for the benefit of group learning, participants will go around the table during the session, introducing their rejected submissions and posing their questions. Heather will deconstruct each situation individually and give candid insight and advice about what might be going on. To the extent that Heather has experience in both literary agencies and publishing houses, participants may submit rejections from both agents and editors.
Participation is limited to 12 and a pizza lunch will be provided. Detailed information and a sign-up form for the workshop is available by clicking here.
Register before 5:00pm Friday, September 13th using the links below.
You will be taken to PayPal, where you can either use your PayPal account or a credit card (no account needed) to pre-pay for the meeting. A $5 discount is offered to members who register in advance.
After 5:00pm Friday, walk-ins will be welcomed on a first-come, first-serve basis.
Heather began her publishing career as an assistant at the Sandra Dijkstra Literary Agency in Del Mar, California. After living and teaching in Aix-en-Provence, France, and managing a clothing store in Carmel, she moved to New York to work as an editorial assistant for the Crown Publishing Group (Random House).
After five years with Random House, she was offered the role of Senior Editor at Simon & Schuster’s Touchstone imprint. In 2013, she and her husband made the decision to move back to California to be closer to their families as they started their own family; they now have two small children, both book lovers.
Today, she edits adult fiction, with particular emphasis on historical fiction, women’s fiction, literary fiction, and thrillers.
She is the co-founder of Northern California Writers’ Retreat, five days of writing and workshops in the Santa Cruz Mountains every March. Learn more at: norcalwritersretreat.com.